We understand the importance of strategy. We understand the need for engagement and we understand how they go together. That’s why we create simple, engaging and beautiful work.
We love to create commercials, identities, animations, websites, apps, films and books and we love working in any media from film, to digital to paper to clay.
We know that different people have different strengths, so we tailor our team based on what you need, to bring together the best possible people for your project.
Holey Moley Golf Club teed off in Brisbane in 2016 and has been taking over Australia since. It’s one of our favourite projects to date.
We did the naming, branding, tone of voice, marketing and social media collateral. We did the art direction on the interior fit out and got elbow deep in paint. We named every burger, pizza and cocktail and we designed most of the holes.
It’s Australia’s best mini golf course. Par none.
Holey Moley Brand Campaign
Like golf, but fun! 2017 brand campaign rolled out across the Eastern states. Illustrations by Stuart McLachlan
Holey Moley 'Mini Golf, Mini People' Campaign
Mini golf, mini people. It just makes sense. 2016 brand campaign and interior branding rolled out in Brisbane and then across all venues.
Collateral here. Collateral there. Branding collateral everywhere.
Holey Moley Masters
A collage campaign for the inaugural Holey Moley Masters – a nationwide mini golf championship.
Holey Moley Holes
Can’t play mini golf without a course. Some of our favourites in the flesh.
When Funlab approached us and said they wanted to bring a new beat to karaoke, we knew we were going to have to belt out a hell of a branding job. Juke’s Karaoke Bar opened its first set of doors at Melbourne’s Crown Casino in June 2019. We named it, branded it, tone of voiced it, launch campaigned and social media’d it and now it’s slid on into town, complete with a swimming pool, sleek ‘70s finishes and a menu you haven’t seen this side of Aunt Sonia’s infamous swingers parties stories.
If you’re ready to roll, just pick your little ditty and pour in your heart and soul.
Rock Posters Launch Campaign
Can’t have karaoke without a cracker list of well-known lyrics. Our launch campaign focused on some of the most famous lines around that would entice people to get down to Crown.
Social Media Launch Campaign
Iconic songs, sonic icons. A social media launch competition encouraging people to take a punt at the animated song title.
Art Direction - Photography
Fondue? We fondid. Art direction for the most 70s snacks we’ve seen since, well, the 70s.
Art Direction - Interiors
Sleek 70s finishes, disco balls, and all the colours of the ‘bow. It’s a tactile, textural, delicious delight.
Strike’s not your average tenpin bowling alley. With 12 locations across Melbourne, Sydney and Brisbane, boasting bowling, laser tag, karaoke and escape rooms, they’ve got the fun covered for everyone.
We create all their campaigns and content. From TVCs, radio ads, print and digital campaigns to events and interiors.
Unexpect The Expected – More Than Bowling
Strike tasked us with a campaign that shows that they’re more than just a bowling bar.
Christmas Campaign - O Bowly Night
Our 2017 Christmas campaign for Strike
Strike needed an outdoor campaign for their new venue in Macquarie…
Animations and videos. We make ‘em. Below are some snippets of some things we’ve worked on.
A showcase of our animation projects from the past few years. Whether we were teaching kids about handwash hygiene or how not to suck at trampolining, helping people protect themselves from thunderstorm asthma during pollen season, exterminating germs for the Department of Health (sorry, Brian), livening up the lanes at Strike Bowling, or helping Victoria to become a healthier place, we had a blast.
A showcase of our video projects. From Holey Moley Golf Club openings across Australia, to people throwing themselves down bowling lanes, to brand videos for Australia’s biggest trampoline park, to meaningful and educational work alongside the Department of Health, to something special for a local furniture maker, each project has been both a challenge and a thrill.
Department of Health & Human Services
We’ve worked on over a hundred projects for The Department of Health and Human Services. Whether it’s been public service announcements, explainer animations, poster campaigns, interviews or short documentary-style videos, every one has been a challenge and delight.
When they asked us to create an animation to illustrate the importance of handling food appropriately, we decided to have some fun. Introducing Brian, Bobby, Billy and Bernie – the cute but germy bacteria clan who just love to get into your lunch. The animation can also be viewed in Arabic, Vietnamese and Simplified Chinese. Fancy.
People with Asthma
Following the Victorian thunderstorm asthma disaster that claimed 10 lives in November 2016, there was a dire need for more public awareness about the epidemic, what causes it, when it occurs, and how to keep yourself safe. We worked with the DHHS to get the message out.
Early Years Posters
We’ve worked closely with the Department of Education and Healthy Together Victoria on a number of projects now, but perhaps our favourite saw us step away from the screen and get back into the analogue cut and paste game.
Who's Your Daddy?
Nine months peace of mind for the price of a small beer. “Who’s Your Daddy?” is the essential new app for dads-to-be.
So your wife/girlfriend/partner is pregnant. Now what? Who’s Your Daddy is the iPhone app for first-time dads (and mums). Sitting as the #1 Lifestyle app in Australia as well as Apple’s app-of-the-month, Who’s Your Daddy uses humour and language you won’t need a medical dictionary to decipher to give you weekly updates and a day-to-day guide through the daunting nine months of pregnancy.
We’re lucky enough to work with Australia’s biggest trampoline park. From TVCs to tag lines and radio ads to animations, we’re all about that anti-gravity goodness.
Dip, dive, dodge, duck. Flip, flop, drop. We put together a video to showcase Sky Zone — Australia’s biggest trampoline park. They’ll have you bouncing off the walls. Literally.
Copy and creative direction for a Sky Zone print campaign.
What do you get if you take the arcade carnival of your childhood dreams and add the bar of your adult ones? The Archie Brothers Electric Circus. We branded it, tone of voiced it, and marketed and social media’d it. From designing game tickets to naming menu items, we went all-in for Archie Brothers.
Roll up! Roll up! The Electric Circus is in town.
Archie Brothers Brand Campaign
Our brand launch campaign for Archie Brothers! Our fabulous freak show was brought to life with the incredible illustrations of Sandra Eterovic.
Archie Brothers Launch Campaign
Our launch campaign for Archie Brothers’ Melbourne venue. Photography by Jason Ierace.
Archie Brothers EOFY Campaign
Our EOFY campaign for Archie Brothers’ Melbourne venue. Artwork by Vanessa Dell.
WHAT WE DO:
Advertising | Animation | Apps | Art Direction | Branding | Concept Development | Copywriting | Film | Illustration | Print | Social Media | Web Design
Holey Moley | Juke’s | Department of Health & Human Service | B. Lucky & Sons | Strike Bowling | Transdev | Department of Justice | Sky Zone | Cancer Council | PTV | Who’s Your Daddy? | Archie Brothers Cirque Electriq | Ross Thompson Furniture | National Health Practitioner Ombudsman and Privacy Commissioner