Custodian print brokers wanted to promote their services to existing and potential clients. To do this we took a humourous approach to what was a pretty dry subject. We decided to show some of the pitfalls of taking the wrong approach to printing and that being cheap was not good for your brand in the long run.

The brochure was printed on 10 paper types using 10 print techniques with messages that anybody thinking about buying print could understand. This picked up 15 international design and DM awards including gold at the Caples.